In this webinar, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, joins hosts Bede Feltham and Ruth Reynolds to discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future.
PubMatic was founded in 2006 with the vision that data-driven decision-making would be the future of digital advertising. They enable content creators to run profitable advertising campaigns, allowing for more efficient investment in the multi-device and multiple content formats that today's consumers demand.
PubMatic is a leading scaled digital advertising platform, offering a transparent advertising solution to publishers, media buyers and data owners, enabling them to harness the power and potential of the open internet to drive better business outcomes.
Join us to find out more.
In this webinar, Dan Larden, Head of Media at ISBA, joins hosts Bede Feltham and Ruth Reynolds to explore the industry's readiness for a future without third-party cookies.
ISBA is the body that represents brand owners advertising in the UK, empowering them to understand the industry and shape its future, giving a single voice to advocacy for the improvement of the industry.
ISBA empowers media, agency and digital supply chain relationships that deliver value for advertisers transparently and sustainably. They lead the industry in creating an inclusive and sustainable advertising environment that delivers positive societal and economic impact, through thought leadership and actionable learning, advice and guidance, working with community members and partners.
Join us to find out more.
In this webinar, Havas Media’s Head of Biddable, Paul Bland, joins hosts Bede Feltham and Ruth Reynolds to share how the deprecation of third-party cookies is impacting and will continue to impact the world of paid media.
Havas Media has developed its Converged platform to provide a solution for reaching unlinked and linked audiences as well as helping clients navigate what’s ahead for biddable, paid social and search. Paul will be sharing his thoughts and insights from what’s happening on the front line as we head towards 100% third-party cookie deprecation.
Join us to find out more about how we are embracing a cookieless future.
In this webinar, Agency Sales Manager at Quantcast, Jack Kinnear, joins hosts Bede Feltham and Ruth Reynolds to find out how Quantcast's cookieless capabilities, using first-party data, with AI and Machine Learning (ML) can help brands future-proof their business reaching new and existing audiences.
Quantcast have built a Demand Side Platform (DSP) that automatically predicts which audiences are most likely to buy and optimises campaigns to unlock reliable business results at scale. Using AI innovation and insights to reach the right audience with measurable outcomes.
Join us to find out more about how Quantcast are embracing the cookieless future.
In this webinar, Chloe Nicholls, Head of Ad Tech at The IAB, joins hosts Bede Feltham and Ruth Reynolds to explore the industry's readiness for a future without third-party cookies.
The session will delve into IAB's focus on providing brands with crucial information to enable informed decision-making regarding targeting and measurement frameworks. This is achieved without relying on cookies, while also demystifying the numerous solutions that are currently available.
In this webinar, Global Commercial Director at YouGov, Will Ullstein, joins hosts Bede Feltham and Ruth Reynolds to discuss how panels are helping to activate audiences and enrich first-party data.
YouGov has long provided insights and data to businesses, governments and the third sector to help them better serve their customers, citizens and stakeholders. YouGov is one of the most trusted data driven panel research businesses; what you may not know is that the data they collect sits in a central platform that provides a unique and extremely powerful 360-degree view of consumer lives.
This data is then used by brands and their agencies for media planning, activation and enriching their first-party data.
In this webinar, Head of Data at Teads, Jamie Toward, joined hosts Bede Feltham and Ruth Reynolds to discuss how Teads uniquely transforms brands' reach, ensuring impactful outcomes by connecting with audiences during crucial moments.
As pioneers in contextual targeting, Teads’s AI-driven strategies span the funnel, elevating visibility and engaging with evidence-backed creatives. Teads offers full-funnel optimization and precise measurement while simplifying buying. With Teads, brands not only capture moments and engage audiences on a grand scale but also drive results that truly count.
In this webinar, CEO and Co-founder of ID5, Mathieu Roche, joined hosts Bede Feltham and Ruth Reynolds to share how his company have become one of the industry’s leading identity providers, behind addressable advertising for advertisers, publishers and their technology partners.
With their commitment to enhancing advertising effectiveness and profitability, ID5 is empowering advertisers to connect with customers and is enabling publishers to optimise audience monetisation, all whilst maintaining freedom of the internet.
Find out how you can unlock the potential of ID5 and help your business better embrace a cookieless future.
Hosts Bede Feltham and Ruth Reynolds, will be joined by Modha, Director, Enterprise Sales at InfoSum, a company with a leading data collaboration platform and secure data clean room, empowering companies to deliver better customer experiences while prioritising customer privacy.
Modha will be discussing how InfoSum are increasingly working with advertisers and publishers to deliver enhanced targeting and measurement solutions that help to embrace a cookieless future.
Hosts Bede Feltham and Ruth Reynolds, will be joined by Aaron Brace and Chris Morris, co-founders of Tack Tech, a new company that promises to make intelligent digital advertising simple, by unlocking the power of automation and AI to make running campaigns easier and clients' media spend work harder.
Aaron and Chris will be discussing how their company has been using an understanding of people, along with affinities and contexts, rather than cookies and IDs, to deliver precision audience targeting.
This session built upon some of the key points raised in our previous GA4 episode last summer, where we discussed the changes we were seeing from clients from an agency point of view. The countdown is on for GA4 to become the new normal for companies' web analytics as the sun sets on GA from July 1 this year, and it will be a key part of many organisations approach to a cookieless future at the end of 2024.
In our next session, Managing Partner for Martech and Data Strategy at Havas Media, Bede Feltham will be joined by Paul Bennett and special guest Tim Collier, Head of Platforms Partnerships, UKI. With Google at the centre of the advertising ecosystem and their Chrome Browser being the final death knell for the third party cookie, as we look towards a cookieless future, one we will all need to embrace, I’m sure we’ll have plenty to talk about with Tim in our next session.
Google have announced that they will be deprecating the use of third-party cookies in their Chrome browser by the end of 2024, having pushed the date back 12 months in July this year. Citing a lack of readiness in the industry, it's all the more important to plan now for the eventual deprecation of third party cookies. In our next session, Managing Partner for Martech and Data Strategy at Havas Media, Bede Feltham will be joined by Paul Bennett and special guest Freddie Turner, MD at MiQ.
The role of Identity and Data in a Cookieless Future, with Chris Hogg from Lotame. We’re excited to announce the next session in our series of events where we discuss the ever changing and evolving Cookieless landscape in media, which will run throughout the year in the lead up to the deprecation of third-party cookies.
Google have announced that they will be removing the use of third-party cookies in their Chrome browser by the end of 2024. In this next session, Managing Partner for Martech and Data Strategy, Bede Feltham will be joined by Paul Bennett and special guest Angus Hamilton, CTO at Search Laboratory to discuss the new dawn for advertisers in a world after third party cookies. We will focus on Google's new cookieless web analytics offering, GA4!
Google have announced that they will be removing the use of third-party cookies in their Chrome browser by the end of 2023. This will have an impact on the way that advertisers and publishers target audiences and measure media effectiveness in the future. In this session, Managing Partner for Martech and Data Strategy, Bede Feltham will be joined by Paul Bennett and special guest Aurélie Pols from mParticle to discuss the new dawn for advertisers in a world after third party cookies.
In our second session, Managing Partner for Martech and Data Strategy, Bede Feltham will be joined by Paul Bennett and special guest Jonathan von Abo from Treasure Data to discuss the new dawn for advertisers in a world after third party cookies.
Audience Activation and the role of Customer Data, with Guest Speaker Phil Raby from Mediarithmics. In our first session, Managing Partner for Martech and Data Strategy, Bede Feltham will be joined by Paul Bennett and special guest Phil Raby from Mediarithmics to discuss the new dawn for advertisers in a world after third party cookies.
