Podcasts
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Episode 18: PubMatic – Data-driven decision-making in digital advertising
In this episode, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, joins hosts Bede Feltham and Ruth Reynolds to discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future.
PubMatic was founded in 2006 with the vision that data-driven decision-making would be the future of digital advertising. They enable content creators to run profitable advertising campaigns, allowing for more efficient investment in the multi-device and multiple content formats that today's consumers demand.
PubMatic is a leading scaled digital advertising platform, offering a transparent advertising solution to publishers, media buyers and data owners, enabling them to harness the power and potential of the open internet to drive better business outcomes.
Episode 17: ISBA – Creating an advertising environment that is transparent, responsible, and accountable
In this episode, hosts Bede Feltham and Ruth Reynolds welcome Dan Larden, Head of Media at ISBA, to delve into the industry's preparedness for a future without third-party cookies.
ISBA is the body that represents brand owners advertising in the UK, empowering them to understand the industry and shape its future, giving a single voice to advocacy for the improvement of the industry.
In the episode, Dan explores various facets including activation and measurement in a cookieless era. He also sheds light on the escalating utilisation of first-party data (1PD) and the requisite consent accompanying its usage.
With ISBA representing numerous brands in the UK, this session provides valuable insights to those keen on staying informed.
Episode 16: Havas Media – Your countdown to cookieless and how full deprecation will impact your media
In this webinar, Havas Media’s Head of Biddable, Paul Bland, joins hosts Bede Feltham and Ruth Reynolds to share how the deprecation of third-party cookies is impacting and will continue to impact the world of paid media.
Havas Media has developed its Converged platform to provide a solution for reaching unlinked and linked audiences as well as helping clients navigate what’s ahead for biddable, paid social and search. Paul shares his thoughts and insights from what’s happening on the front line as we head towards 100% third-party cookie deprecation.
Episode 15: Quantcast – Future-proofing your business with Quantcast’s cookieless capabilities
In this webinar, Agency Sales Manager at Quantcast, Jack Kinnear, joins hosts Bede Feltham and Ruth Reynolds to share how Quantcast's cookieless capabilities, using first-party data, with AI and Machine Learning (ML) can help brands future-proof their business reaching new and existing audiences.
Quantcast have built a Demand Side Platform (DSP) that automatically predicts which audiences are most likely to buy and optimises campaigns to unlock reliable business results at scale. Using AI innovation and insights to reach the right audience with measurable outcomes.
Episode 14: IAB – How the IAB provides clarity as we move towards a cookieless future
In this webinar, Chloe Nicholls, Head of Ad Tech at The IAB, joins hosts Bede Feltham and Ruth Reynolds to explore the industry's readiness for a future without third-party cookies.
The session delves into the IAB's focus on providing brands with crucial information to enable informed decision-making regarding targeting and measurement frameworks. This is achieved without relying on cookies, while also demystifying the numerous solutions that are currently available.
To find out more about solutions for brands going forward, please visit the IAB’s ‘Future of Targeting and Measurement’ hub which you can find on their website. Within this hub they also have a dedicated directory which lists out different targeting and measurement solutions of members that fall under various categories including contextual, attention, Universal ID and so on.
Episode 13: YouGov – How Panels Help to Activate Audiences and Enrich 1PD
In this webinar, Global Commercial Director at YouGov, Will Ullstein, joined hosts Bede Feltham and Ruth Reynolds to discuss how panels are helping to activate audiences and enrich first-party data.
YouGov has long provided insights and data to businesses, governments and the third sector to help them better serve their customers, citizens and stakeholders. YouGov is one of the most trusted data-driven panel research businesses; what you may not know is that the data they collect sits in a central platform that provides a unique and extremely powerful 360-degree view of consumers' lives.
This data is then used by brands and their agencies for media planning, activation and enriching their first-party data. .
Episode 12: Teads – Long Term Data Strategies to Unlock Growth for Brands Today
In this webinar, Head of Data at Teads, Jamie Toward, joined hosts Bede Feltham and Ruth Reynolds to discuss how Teads uniquely transforms brands' reach, ensuring impactful outcomes by connecting with audiences during crucial moments.
As pioneers in contextual targeting, Teads’s AI-driven strategies span the funnel, elevating visibility and engaging with evidence-backed creatives. Teads offers full-funnel optimization and precise measurement while simplifying buying. With Teads, brands not only capture moments and engage audiences on a grand scale but also drive results that truly count.
Episode 11: ID5 – Addressable advertising for advertisers, publishers and their technology partners
In this webinar, CEO and Co-founder of ID5, Mathieu Roche, joined hosts Bede Feltham and Ruth Reynolds to share how his company have become one of the industry’s leading identity providers, behind addressable advertising for advertisers, publishers and their technology partners.
With their commitment to enhancing advertising effectiveness and profitability, ID5 is empowering advertisers to connect with customers and is enabling publishers to optimise audience monetisation, all whilst maintaining freedom of the internet.
Find out how you can unlock the potential of ID5 and help your business better embrace a cookieless future.
Episode 10: InfoSum – Reclaim your data destiny. Build better customer experiences.
Hosts Bede Feltham and Ruth Reynolds were joined by Modha from InfoSum, a company with a leading data collaboration platform and secure data clean room, empowering companies to deliver better customer experiences while prioritising customer privacy.
Modha discussed how Infosum are increasingly working with advertisers and publishers to deliver enhanced targeting and measurement solutions that help to embrace a cookieless future.
Episode 9: Tack Tech – Making intelligent digital advertising simple
In this webinar, hosts Bede Feltham and Ruth Reynolds, were joined by Aaron Brace and Chris Morris, co-founder’s of Tack Tech, a new company that promises to make intelligent digital advertising simple, by unlocking the power of automation and AI to make running campaigns easier and clients' media spend work harder.
Aaron and Chris discussed how their company has been using an understanding of people, along with affinities and contexts, rather than cookies and IDs, to deliver precision audience targeting.
Episode 8: The countdown to GA4 has begun – are you ready?
In our first Embracing A Cookieless Future webinar of 2023, Bede Feltham and Jimmy McCann, from digital marketing specialist Search Laboratory, were joined by Ruth Reynolds, Technology Solutions Director at Havas Media, and Paul Shearing, Head of Analytics and Data Science at Search Laboratory, to discuss all things Google Analytics 4 (GA4) and the new dawn for advertisers in a world after third party cookies.
This session built upon some of the key points raised in our previous GA4 episode last summer, where we discussed the changes we were seeing from clients from an agency point of view.
The countdown is on for GA4 to become the new normal for companies' web analytics as the sun sets on GA from July 1 this year, and it will be a key part of many organisations approach to a cookieless future at the end of 2024.