About this session

Google have announced that they will be removing the use of third-party cookies in their Chrome browser by the end of 2023. This will have an impact on the way that advertisers and publishers target audiences and measure media effectiveness in the future.

We’re excited to announce the start of our new series of events where we will discuss the ever changing and evolving Cookieless landscape in media, which will run throughout the year in the lead up to the deprecation of third-party cookies.

During these sessions we will discuss the impact that this will have on the media industry and explore some of the emerging solutions that will help in the future.

In this next session, Managing Partner for Martech and Data Strategy, Bede Feltham will be joined by Paul Bennett and special guest Angus Hamilton, CTO at Search Laboratory to discuss the new dawn for advertisers in a world after third party cookies.

We will focus on Google's new cookieless web analytics offering, GA4!