Join hosts Bede Feltham and Ruth Reynolds as they welcome Dan Larden, Head of Media at ISBA, to delve into the industry's preparedness for a future without third-party cookies.
ISBA is the body that represents brand owners advertising in the UK, empowering them to understand the industry and shape its future, giving a single voice to advocacy for the improvement of the industry.
In this webinar, Dan will explore various facets including activation and measurement in a cookieless era. He'll also shed light on the escalating utilisation of first-party data (1PD) and the requisite consent accompanying its usage.
With ISBA representing numerous brands in the UK, this session promises to provide valuable insights to clients keen on staying informed.
