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About this session
The countdown to GA4 has begun – are you ready?
with Paul Shearing, Head of Analytics and Data Science at Search Laboratory
and Ruth Reynolds, Technology Solutions Director at Havas Media
In our first Embracing A Cookieless Future webinar of 2023, Bede Feltham and Jimmy McCann, from digital marketing specialist Search Laboratory, were joined by Ruth Reynolds, Technology Solutions Director at Havas Media, and Paul Shearing, Head of Analytics and Data Science at Search Laboratory, to discuss all things Google Analytics 4 (GA4) and the new dawn for advertisers in a world after third party cookies.
This session built upon some of the key points raised in our previous GA4 episode last summer, where we discussed the changes we were seeing from clients from an agency point of view.
The countdown is on for GA4 to become the new normal for companies' web analytics as the sun sets on GA from July 1 this year, and it will be a key part of many organisations approach to a cookieless future at the end of 2024.