About this session

Google have announced that they will be deprecating the use of third-party cookies in their Chrome browser by the end of 2024, having pushed the date back 12 months in July this year. Citing a lack of readiness in the industry, it's all the more important to plan now for the eventual deprecation of third party cookies.

The third party cookie as the accidental identifier will no longer be available to advertisers and publishers to join up user journeys across domains.

Join us in the next in our series of events where we will discuss the impact of this in the ever changing and evolving cookieless landscape in media and explore some of the emerging solutions that will help us in the future.

In our next session, Managing Partner for Martech and Data Strategy at Havas Media, Bede Feltham will be joined by Paul Bennett and special guest Freddie Turner, MD at MiQ.

MiQ use connected solutions to identify the right data sources, connect them together, and unearth insights for more effective targeting. Their model is agnostic, working with whatever data, DSP, Publisher, or Exchange is going to drive the best results for Advertisers.

We’re sure to have plenty to talk about, as we look to embrace a cookieless future!