In this webinar, Chloe Nicholls, Head of Ad Tech at The IAB, joins hosts Bede Feltham and Ruth Reynolds to explore the industry's readiness for a future without third-party cookies.
The session delves into the IAB's focus on providing brands with crucial information to enable informed decision-making regarding targeting and measurement frameworks. This is achieved without relying on cookies, while also demystifying the numerous solutions that are currently available.
To find out more about solutions for brands going forward, please visit the IAB’s ‘Future of Targeting and Measurement’ hub which you can find on their website. Within this hub they also have a dedicated directory which lists out different targeting and measurement solutions of members that fall under various categories including contextual, attention, Universal ID and so on.
